World Tourism Day observed (27 September)

27 Sep 2026 Important days & Theme

World Tourism Day was observed on 27 September 2026 with the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism". El Salvador hosted the global celebrations for the first time.

Important Facts

  • Date: 27 September
  • Theme 2026: Digital Agenda and Artificial Intelligence to Redesign Tourism
  • Global host 2026: El Salvador (San Salvador)
  • Organised by UN Tourism; first observed in 1980; the date marks the adoption of its Statutes on 27 September 1970
Exam Point: UN Tourism (formerly UNWTO) is headquartered in Madrid, Spain.

Source: Hospitality Net (UN Tourism announcement)

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